Value Proposition/CV

Skills & Expertise

Data Analysis

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Skilled in tracking advertising metrics and evaluating campaign performance. At Switch Havas, I identified underperforming platforms and optimized budget allocation, reducing ad spend by 20% while increasing engagement.

Google Analytics

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Monitored website traffic and audience behavior using Google Analytics during my internship at Wave Marketing.

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Optimized social media content and posting schedules based on insights, increasing link clicks and organic reach.

Graphic Design

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Designed social media graphics in Canva for client campaigns at Wave Marketing, customizing visuals based on audience insights and branding guidelines.

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Elevated engagement by 30% through attention-grabbing, platform-specific designs.

Excel & Word

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Drafted professional proposals, event briefs, and onboarding documents in Word, enhancing client communication and ensuring brand-consistent materials across all platforms.

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Built dynamic spreadsheets in Excel to track campaign performance metrics, event budgets, and client deliverables across multiple roles, including at Skidmore College and Wave Marketing.

Sales & Event Planning

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Built detailed event planning spreadsheets in Excel while working as an Event Planner at Skidmore College, managing budgets, timelines, and guest lists for events with 200+ attendees.

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Researched prospective clients and onboarded two new accounts at Wave Marketing, expanding the client portfolio and supporting early relationship development.

Email Marketing

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Assisted in creating and scheduling targeted email campaigns at both Wave Marketing and Switch Havas, aligning sends with peak open times and audience preferences.

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Contributed to higher click-through and engagement rates through strategic messaging and formatting.

Work Experience

Casa Top Interior Design Company | Marketing Manager

May 2025 – August 2025

Santo Domingo, Dominican Republic

Drove 45% engagement growth and 10K+ monthly impressions by creating 150+ posts and optimizing content strategy.
Planned, produced, and presented campaign content in collaboration with videographer.
Analyzed weekly performance metrics to identify high-performing posts and adjust content strategy.

Instagram content created by Sofia Salveson for BuonaSera on behalf of Wave Marketing Co.

Wave Marketing Company | Marketing Intern

December 2024 – May 2025

Remote & Saratoga Springs, NY

Grew average client followers by 10% through content creation and engagement strategies.
Managed client social media accounts and tailored content strategies based on audience insights on a four-person team.
Leveraged analytics to inform SEO, improve KPIs, and deliver performance reporting for multiple client accounts.

Switch Havas Marketing Agency | Marketing Intern

July 2024 – August 2024

Santo Domingo, Dominican Republic

Conducted competitor research and gathered key performance data for three campaign briefs.
Shadowed a marketing manager on integrated campaigns that blended strategy, design, and digital execution.
Observed client meetings to learn presentation and reporting practices within a large agency setting.

Skidmore College | Catering and Event Planner

February 2023 – June 2024

Saratoga Springs, NY

Coordinated details for 10–15 events per semester, ranging from departmental receptions to student gatherings.
Planned and executed successful campus events in collaboration with staff, faculty, and student organizations.
Managed event logistics, including setup, scheduling, and tracking supply usage to maximize cost efficiency.

AmeriCorps National Civilian Community Corps | Volunteer

October 2021 – July 2022

Pearland, Texas | Blackstone, Virginia | Wichita, Kansas | Kansas City, Missouri

Designed and implemented programs benefiting over 500 Afghan refugees.
Assisted in the construction of seven homes with Habitat for Humanity, increasing housing accessibility by 10%.
Collaborated with an eight-members team for community outreach events and distributed resources to 200+ individuals.
Delivered weekly progress reports to ensure federal grant compliance and supervisor alignment.