{"id":47,"date":"2025-04-14T22:54:47","date_gmt":"2025-04-14T22:54:47","guid":{"rendered":"https:\/\/ssalveson.domains.skidmore.edu\/?page_id=47"},"modified":"2026-01-07T21:59:05","modified_gmt":"2026-01-07T21:59:05","slug":"resume-cv","status":"publish","type":"page","link":"https:\/\/ssalveson.domains.skidmore.edu\/?page_id=47","title":{"rendered":"Value Proposition\/ CV"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.25.0″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”gcid-a674551e-c023-4666-82b8-b7448e713885″ max_width=”1280px” border_radii=”off||6px|6px|” box_shadow_style=”preset4″ box_shadow_horizontal=”-30vw” box_shadow_vertical=”0px” box_shadow_color=”gcid-a674551e-c023-4666-82b8-b7448e713885″ global_colors_info=”{%22gcid-a674551e-c023-4666-82b8-b7448e713885%22:%91%22background_color%22,%22box_shadow_color%22,%22background_color%22,%22box_shadow_color%22%93}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Value Proposition\/CV” _builder_version=”4.25.0″ _module_preset=”5113e73b-1efa-47f6-8d11-cddf5cfee6de” title_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_heading][et_pb_button button_url=”https:\/\/drive.google.com\/file\/d\/17lEuclVva06iUv-XRl-vQ_bERBBB5C06\/view?usp=sharing” url_new_window=”on” button_text=”Download CV” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”15px” button_text_color=”#ffffff” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Skills & Expertise” _builder_version=”4.25.0″ _module_preset=”default” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Skills & Expertise” _builder_version=”4.25.0″ _module_preset=”fa6d32e0-f146-4bc8-a5df-abf20b862730″ global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ custom_padding_last_edited=”on|desktop” _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Data Analysis” _builder_version=”4.25.0″ _module_preset=”bd2f6ffc-78bc-40af-87b1-87aae6f323b3″ custom_margin=”||10px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ _builder_version=”4.25.0″ _module_preset=”829992e5-8c90-4fa4-bf97-09e19317fd47″ custom_margin=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

Skilled in tracking advertising metrics and evaluating campaign performance. At Switch Havas<\/strong>, I identified underperforming platforms and optimized budget allocation, reducing ad spend by 20% while increasing engagement.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Google Analytics” _builder_version=”4.27.4″ _module_preset=”bd2f6ffc-78bc-40af-87b1-87aae6f323b3″ custom_margin=”||10px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ _builder_version=”4.25.0″ _module_preset=”829992e5-8c90-4fa4-bf97-09e19317fd47″ custom_margin=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

Monitored<\/strong> website traffic and audience behavior using Google Analytics during my internship at Wave Marketing<\/strong>.<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ _builder_version=”4.25.0″ _module_preset=”829992e5-8c90-4fa4-bf97-09e19317fd47″ custom_margin=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

Optimized<\/strong> social media content and posting schedules based on insights, increasing link clicks and organic reach.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Graphic Design” _builder_version=”4.27.4″ _module_preset=”bd2f6ffc-78bc-40af-87b1-87aae6f323b3″ custom_margin=”||10px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ _builder_version=”4.27.4″ _module_preset=”829992e5-8c90-4fa4-bf97-09e19317fd47″ custom_margin=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

Designed<\/strong> social media graphics in Canva for client campaigns at Wave Marketing<\/strong>, customizing visuals based on audience insights and branding guidelines.<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ _builder_version=”4.27.4″ _module_preset=”829992e5-8c90-4fa4-bf97-09e19317fd47″ custom_margin=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

Elevated<\/strong> engagement by 30% through attention-grabbing, platform-specific designs.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ custom_padding_last_edited=”on|desktop” _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Excel & Word” _builder_version=”4.27.4″ _module_preset=”bd2f6ffc-78bc-40af-87b1-87aae6f323b3″ custom_margin=”||10px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ _builder_version=”4.25.0″ _module_preset=”829992e5-8c90-4fa4-bf97-09e19317fd47″ custom_margin=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

Drafted<\/strong> professional proposals, event briefs, and onboarding documents in Word, enhancing client communication and ensuring brand-consistent materials across all platforms.<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ _builder_version=”4.25.0″ _module_preset=”829992e5-8c90-4fa4-bf97-09e19317fd47″ custom_margin=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

Built<\/strong> dynamic spreadsheets in Excel to track campaign performance metrics, event budgets, and client deliverables across multiple roles, including at Skidmore College<\/strong> and Wave Marketing<\/strong>.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Sales & Event Planning” _builder_version=”4.27.4″ _module_preset=”bd2f6ffc-78bc-40af-87b1-87aae6f323b3″ custom_margin=”||10px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ _builder_version=”4.27.4″ _module_preset=”829992e5-8c90-4fa4-bf97-09e19317fd47″ custom_margin=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

Built<\/strong> detailed event planning spreadsheets in Excel while working as an Event Planner at Skidmore College<\/strong>, managing budgets, timelines, and guest lists for events with 200+ attendees.<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ _builder_version=”4.27.4″ _module_preset=”829992e5-8c90-4fa4-bf97-09e19317fd47″ custom_margin=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

Researched<\/strong> prospective clients and onboarded<\/strong> two new accounts at Wave Marketing<\/strong>, expanding the client portfolio and supporting early relationship development.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Email Marketing” _builder_version=”4.25.0″ _module_preset=”bd2f6ffc-78bc-40af-87b1-87aae6f323b3″ custom_margin=”||10px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ _builder_version=”4.25.0″ _module_preset=”829992e5-8c90-4fa4-bf97-09e19317fd47″ custom_margin=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

Assisted<\/strong> in creating and scheduling targeted email campaigns at both Wave Marketing<\/strong> and Switch Havas<\/strong>, aligning sends with peak open times and audience preferences.<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ _builder_version=”4.25.0″ _module_preset=”829992e5-8c90-4fa4-bf97-09e19317fd47″ custom_margin=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

Contributed<\/strong> to higher click-through and engagement rates through strategic messaging and formatting.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”rgba(0,0,0,0.12)” divider_position=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Work Experience” _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||3px|||” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Work Experience” _builder_version=”4.27.4″ _module_preset=”fa6d32e0-f146-4bc8-a5df-abf20b862730″ global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.4″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src_webm=”https:\/\/ssalveson.domains.skidmore.edu\/wp-content\/uploads\/2026\/01\/COMEDOR-CASA-TOP.mp4″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-6px|-29px||||” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Casa Top Interior Design Company | Marketing Manager” _builder_version=”4.27.4″ _module_preset=”bd2f6ffc-78bc-40af-87b1-87aae6f323b3″ title_font_size=”21px” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||1px|||” global_colors_info=”{}”]<\/p>\n

May 2025 \u2013 August 2025<\/strong><\/p>\n

[\/et_pb_text][et_pb_heading title=”Santo Domingo, Dominican Republic” _builder_version=”4.27.4″ _module_preset=”f223a8a0-8b2a-408a-822e-5a741e5d7896″ title_text_color=”gcid-heading-color” global_colors_info=”{%22gcid-heading-color%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”5f3bf719-2625-457f-a1df-f35948a02136″ global_colors_info=”{}”]<\/p>\n

<\/span><\/p>\n
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  • Drove 45% engagement growth and 10K+ monthly impressions by creating 150+ posts and optimizing content strategy.<\/span><\/li>\n
  • Planned, produced, and presented campaign content in collaboration with videographer.<\/span><\/li>\n
  • Analyzed weekly performance metrics to identify high-performing posts and adjust content strategy.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.4″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src_webm=”https:\/\/ssalveson.domains.skidmore.edu\/wp-content\/uploads\/2025\/04\/ScreenRecording_04-20-2025-19-04-59_1.mov” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|-31px|3px|||” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” width=”100%” custom_padding=”0px|||||” global_colors_info=”{}”]<\/p>\n

    Instagram content created by Sofia Salveson for BuonaSera on behalf of Wave Marketing Co.<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Wave Marketing Company | Marketing Intern” _builder_version=”4.27.4″ _module_preset=”bd2f6ffc-78bc-40af-87b1-87aae6f323b3″ title_font_size=”21px” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||-2px|||” global_colors_info=”{}”]<\/p>\n

    December 2024 \u2013 May 2025<\/strong><\/p>\n

    [\/et_pb_text][et_pb_heading title=”Remote & Saratoga Springs, NY ” _builder_version=”4.27.4″ _module_preset=”f223a8a0-8b2a-408a-822e-5a741e5d7896″ title_text_color=”gcid-heading-color” global_colors_info=”{%22gcid-heading-color%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”5f3bf719-2625-457f-a1df-f35948a02136″ global_colors_info=”{}”]<\/p>\n

    <\/span><\/p>\n

    \n
    <\/span><\/p>\n
    \n
      \n
    • Grew average client followers by 10% through content creation and engagement strategies.<\/span><\/li>\n
    • Managed client social media accounts and tailored content strategies based on audience insights on a four-person team.<\/span><\/li>\n
    • Leveraged analytics to inform SEO, improve KPIs, and deliver performance reporting for multiple client accounts.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/ssalveson.domains.skidmore.edu\/wp-content\/uploads\/2025\/04\/ScreenRecording_04-21-2025-18.mov” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|-9px||||” custom_padding=”|0px|3px|||” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Switch Havas Marketing Agency | Marketing Intern” _builder_version=”4.27.4″ _module_preset=”bd2f6ffc-78bc-40af-87b1-87aae6f323b3″ title_font_size=”21px” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” min_height=”5.8px” custom_margin=”||4px|||” custom_padding=”||1px|||” global_colors_info=”{}”]<\/p>\n

      July 2024 \u2013 August 2024<\/strong><\/p>\n

      [\/et_pb_text][et_pb_heading title=”Santo Domingo, Dominican Republic ” _builder_version=”4.27.4″ _module_preset=”f223a8a0-8b2a-408a-822e-5a741e5d7896″ title_text_color=”gcid-heading-color” custom_padding=”1px|||||” global_colors_info=”{%22gcid-heading-color%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”5f3bf719-2625-457f-a1df-f35948a02136″ global_colors_info=”{}”]<\/p>\n

      <\/span><\/p>\n
      \n
        \n
      • Conducted competitor research and gathered key performance data for three campaign briefs.<\/span><\/li>\n
      • Shadowed a marketing manager on integrated campaigns that blended strategy, design, and digital execution.<\/span><\/li>\n
      • Observed client meetings to learn presentation and reporting practices within a large agency setting.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.4″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/ssalveson.domains.skidmore.edu\/wp-content\/uploads\/2026\/01\/ScreenRecording_01-06-2026-14-09-19_1.mov” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|-9px||||” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Skidmore College | Catering and Event Planner” _builder_version=”4.27.4″ _module_preset=”bd2f6ffc-78bc-40af-87b1-87aae6f323b3″ title_font_size=”21px” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||-2px|||” global_colors_info=”{}”]<\/p>\n

        February 2023 \u2013 June 2024<\/strong><\/p>\n

        [\/et_pb_text][et_pb_heading title=”Saratoga Springs, NY ” _builder_version=”4.27.4″ _module_preset=”f223a8a0-8b2a-408a-822e-5a741e5d7896″ title_text_color=”gcid-heading-color” global_colors_info=”{%22gcid-heading-color%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”5f3bf719-2625-457f-a1df-f35948a02136″ custom_padding=”|||1px||” global_colors_info=”{}”]<\/p>\n

          \n
        • Coordinated details for 10\u201315 events per semester, ranging from departmental receptions to student gatherings.<\/span><\/li>\n
        • Planned and executed successful campus events in collaboration with staff, faculty, and student organizations.<\/span><\/li>\n
        • Managed event logistics, including setup, scheduling, and tracking supply usage to maximize cost efficiency.<\/span>
          <\/span><\/li>\n<\/ul>\n
          <\/div>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.4″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_video_slider _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|-30px||||” global_colors_info=”{}”][et_pb_video_slider_item src=”https:\/\/ssalveson.domains.skidmore.edu\/wp-content\/uploads\/2026\/01\/23A745CA-6E83-4BE0-A9A1-C315FF015EF0.mp4″ src_webm=”https:\/\/ssalveson.domains.skidmore.edu\/wp-content\/uploads\/2026\/01\/70FFDFC3-FDF9-40E2-A620-1BBE49E13121.mp4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” show_image_overlay=”off”][\/et_pb_video_slider_item][\/et_pb_video_slider][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”AmeriCorps National Civilian Community Corps | Volunteer” _builder_version=”4.27.4″ _module_preset=”bd2f6ffc-78bc-40af-87b1-87aae6f323b3″ title_font_size=”21px” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||1px|||” global_colors_info=”{}”]<\/p>\n

          October 2021 \u2013 July 2022<\/strong><\/p>\n

          [\/et_pb_text][et_pb_heading title=”Pearland, Texas | Blackstone, Virginia | Wichita, Kansas | Kansas City, Missouri” _builder_version=”4.27.4″ _module_preset=”f223a8a0-8b2a-408a-822e-5a741e5d7896″ title_text_color=”gcid-heading-color” global_colors_info=”{%22gcid-heading-color%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”5f3bf719-2625-457f-a1df-f35948a02136″ global_colors_info=”{}”]<\/p>\n

          <\/span><\/p>\n

          \n
          <\/span><\/p>\n
          \n
            \n
          • Designed and implemented programs benefiting over 500 Afghan refugees.<\/span><\/li>\n
          • Assisted in the construction of seven homes with Habitat for Humanity, increasing housing accessibility by 10%.<\/span><\/li>\n
          • Collaborated with an eight-members team for community outreach events and distributed resources to 200+ individuals.<\/span><\/li>\n
          • Delivered weekly progress reports to ensure federal grant compliance and supervisor alignment.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n

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            Skilled in tracking advertising metrics and evaluating campaign performance. At Switch Havas, I identified underperforming platforms and optimized budget allocation, reducing ad spend by 20% while increasing engagement.Monitored website traffic and audience behavior using Google Analytics during my internship at Wave Marketing.Optimized social media content and posting schedules based on insights, increasing link clicks and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-47","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ssalveson.domains.skidmore.edu\/index.php?rest_route=\/wp\/v2\/pages\/47","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ssalveson.domains.skidmore.edu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ssalveson.domains.skidmore.edu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ssalveson.domains.skidmore.edu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ssalveson.domains.skidmore.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=47"}],"version-history":[{"count":51,"href":"https:\/\/ssalveson.domains.skidmore.edu\/index.php?rest_route=\/wp\/v2\/pages\/47\/revisions"}],"predecessor-version":[{"id":288,"href":"https:\/\/ssalveson.domains.skidmore.edu\/index.php?rest_route=\/wp\/v2\/pages\/47\/revisions\/288"}],"wp:attachment":[{"href":"https:\/\/ssalveson.domains.skidmore.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}